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Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and …
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
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What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video
We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.
Coveo Qubit Integrations
Coveo Qubit Competitors
Coveo Qubit Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
| Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Monetate, Optimizely Web Experimentation, and Sitecore Experience Manager are common alternatives for Coveo Qubit.
Reviewers rate Availability highest, with a score of 9.
The most common users of Coveo Qubit are from Mid-sized Companies (51-1,000 employees).
Coveo Qubit Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 45% |
| Enterprises (more than 500 employees) | 50% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
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Reviews
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December 21, 2017
A/B tested content delivery
We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.
- Fast and reliable
- Support from the qubit engineers
- Segmentation in showing results of A/B test
- Simple mode builder
November 20, 2017
Qubit - saving development time is a big plus
Mainly used by marketing but also across IT, Qubit allows quick and easy A/B testing of potential features to feed into the software development cycle, saving us time wasting development resource on features that customers do not want. We have also used Qubit to get very quick "mini features" out which are required as a result of legislation or poor customer experience and feedback.
- The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
- Script management is really useful - no more development requests to try out a new tracking script.
- To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
- It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
- Segmentation
- Personalization
- Ideal for both advanced and non advanced users
- Could include more programming features for advanced users
- Could improve platform performance
- Could have better integration with third parties
Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
January 16, 2017
Getting the job done with Qubit
We use Qubit as a Tag Manager and also as an Experiences manager across the site (Desktop & Mobile). We use the Tag Manager to integrate 3rd party tracking tags, but also some 3rd party functionality like product bundling tools, live web chat etc. We use the Experiences manager to provide fixes and enhancements to the website quicker than we could through development due to the live feed of experiences into our site through the tag manager. We also want to get into the space of running MVTs to steer our development agenda but have yet to get this up and running.
- The UI of the tools are very clean, and easy to use. You don't need to work in IT or have any technical understanding to do the majority of tasks. This makes working on Qubit tags or experiences fairly easy and self explanatory.
- You can control what tags / experiences are live very easily, and have full control over them in terms of what pages they fire on, to who they fire (traffic %), and what sites they fire on (production or staging or QA sites).
- There is a good history tracking system built into both the Tag Manager and Experiences manager of when things were last changed and published. Helping manage changes efficiently.
- When briefing experiences / tag changes into Qubit Engineers you spend a lot of time sat in queues waiting for the work to be picked up and built/executed. When the work is eventually started it does come back fairly quickly, it's just a shame you spend so long waiting for it to be done.
- Often work comes back not quite as complete as you would like it, or in a position that is ready to go live straight away. We have an in house test team to review Qubit builds and we always have to go through 1 or 2 rounds of testing and fixing before something can go live to production.
January 10, 2017
A/B Testing Done Well
We use Qubit for A/B testing various features and functionality on our site. It gives us insight into how the tests are performing and it allows us to tweak the tests for better success. We also use their OpenTag service for moving all of our third party tags as well as some of our own internal scripts to the cloud for prioritization and offloading from our site.
- Allows A/B testing of features/functionality on website
- Provides insight into how tests are performing
- With their OpenTag product, searching for a specific bit of code across all of your scripts/rules/etc., would be extremely useful.
- Being able to revert back just a single script would be helpful or to have the ability to differentiate between two versions so that you could see what was changed on a script/tag level.
October 06, 2016
Great when it works -- but still room for improvement.
We use Qubit predominantly to make quick alterations to the look and feel of the front-end of our eCommerce website. It is good for us because it doesn't involve working with developers to implement changes that we may wish to trial before comiting to change. We are also able to monitor the effectiveness of any activity with their ability to A/B test.
- A/B Testing
- Quick alterations to the front-end web design
- Personalisation
- Build times can be long -- as can QA. Only one test is built at a time so you can sometimes feel stuck in a queue.
- We have personally had a lot of issues with tests functioning properly: not displaying at all, displaying incorrectly -- requires a lot of checking over regularly. One day it could look fine, the next not visible at all.
- Need more flexibility within the easy build mode:--- more advanced triggers: i.e. PAGE URL CONTAINS alongside PAGE URL DOES NOT CONTAIN.
- Personally we have very little flexibility when it comes to Category Pages because we use a third party tool called Attraqt for our merchandising: the two tools don't work together so we are unable to edit anything on these pages with Qubit.
September 20, 2016
Qubit review
We use Qubit within our digital function across all Arcadia brands. Primary use is to deliver customer insight for us to test and deliver customer experience enhancements. Qubit runs the A/B tests for these enhancements and for testing other third party tools/services. Qubit is also used to deliver real time personalisation on our sites related to customer activity and product stock levels.
- Data analysis and reporting to develop customer enhancements
- Tools to robustly deliver multiple A/B tests across our platform
- Conversion optimisation tools based on customer and business data inputs
- Extend tools into other areas of personalisation
August 26, 2016
Getting 'personal' with Qubit
Qubit is currently being used by the marketing team as a way to create tests to drive conversion rate improvements. This is predominantly within the basket funnel and across top landing pages. We also use the test build platform as a way to implement quick changes to our sites that would otherwise require CMS changes, or dev work. We've used this functionality to help during product launches (promotional banners). We're collecting huge quantities of data, which we will eventually use to help drive our personalisation agenda - through creating a new customer experience (CX) for different types of customers, based on their previous website and transactional behaviour.
- Strong technical and strategic teams. The guys at Qubit are really smart, and know their platform well. Integration was very smooth, with our IT team working directly with the Qubit team to get the relevant script in place (the more details stuff - the basic tags were done in 30 seconds). By far the most painless integration I've had to do with a 3rd party.
- Good WYSIWYG editor. The test build is really straight forward and easy to use, which means that my team can create basic tests in minutes and get them live on the site. Helps support an agile marketing environment.
- Responsiveness of the team. I don't think I've ever waited longer than a couple of hours before receiving a response from Qubit. The team are always on point, with regular meetings with my team. They are always on top of deliverables, and work above and beyond to deliver in a timely manner
- I feel that we could be making better use of the Decipher platform (this is where you can ask for custom reports to be created by the Qubit team on key areas you want constant data on). We cannot create any of these ourselves, which means we are dependent on the Qubit team - and often, you don't really know how you want data to be visualised until you play around with it. This creates a lengthy process. These reports are also not automatically updated, and so depend on the Qubit team updating daily/weekly. I know that lots is being done in this space, and so am interested to see what happens to this module - and how Qubit extract greater value from it (as I do think there is a lot of value still to be pulled).
- My team use the Qubit platform more than I do, however when I was using it (and I believe this module may have since been replaced), I didn't feel that the 'Discover' module was a huge amount of use vs. what I could pull from GA. The timelines were pre-defined (last 90 days rolling), and I didn't find the UI as user friendly as other analytics platforms. It wasn't a fundamental issue as I wasn't really using Qubit as a web analytics tool at the time. As I said, I think that Qubit have addressed this and have replaced it with an even better tool.
August 08, 2016
Qubit Review
We use Qubit to help with data processing and insight, then use this to run a number of tests online to improve the customer experience. They are good to work with and can process a large number of tests. I would recommend them.
- Analytics
- Data processing
- Multi Variant Testing
- Digital Strategy
- More integration with third parties
August 19, 2015
Qubit are a great conversion optimisation partner
Score 10 out of 10
Vetted Review
Verified User
We first started working with Qubit in summer 2012. Initially we employed Qubit to do a user experience lab for us as the original desktop site had a very low conversion rate. Spurred by the lab results they gave us we rolled out a redesign of the site in September and doubled our conversion rate over night. We then went on to redesign the checkout and increased our checkout completion rate from 50 to 70%. We implemented Qubit OpenTag on the site, using their tag manager to integrate with various 3rd parties like Linkshare, Clicktale, AppNexus, Criteo etc. We also use the Discover platform for behavioural data reporting and A/B live testing on the site.
- Tag management - we used to do bespoke integrations with our web platform that were lengthy and costly. Qubit made it quick & easy.
- A/B testing supported by great account management - our account managemer and analyst at Qubit are really young, bright and innovative and keep coming up with new split testing ideas pro-actively: our most successful test was to use the email sign up box on the site to serve a popup layer encouraging new customers to register. We increased sign-ups from 20 to 180 a week.
- Their Discover platform gives us a wealth of user behaviour data that is more layered and in-depth than our Google Analytics account and has helped us think of the business, merchandising and on-site UX differently. We're currently working on establishing an eCRM program that will user behavioural data captured by OpenTag and put it into our ESP platform.
- The feedback box has helped on many levels as it gathers information on all parts of the business. It was especially helpful in encouraging the buying team to lower our ASP on the site that was extremely high the first season: by introducing elevated contemporary brands like Rag & Bone, Frame denim etc
- Pen tag does slow down the site - improve site performance
- Make behaviour data accessible through customisable open API
February 04, 2015
One of the best A/B testing and personalization platforms today.
Score 10 out of 10
Vetted Review
Verified User
We use Qubit as an A/B testing and personalization platform on our e-commerce site. It is being used within the marketing and IT departments. We had tried previous A/B testing and personalization software with our site but nothing compares to Qubit. We finally found a solution that not only doesn't conflict with our e-commerce platform, but also gives us a way to change the design on the website without needing to go through IT development cycles.
- Qubit has great support and Simon, our point man at Qubit has given us great ideas and contributed to our e-commerce strategy to increase conversion and overall ROI on our website.
- The ability to be able to A/B test different features on our site without impending other projects and priorities.
- One of my favorite parts of Qubit is their ability to give us back customer feedback collected on our site in an organized and simple to use feature in their dashboard. This gives myself and team a direct line with our customers. Something I have always wanted.
- I would like more communication between myself and Qubit. I feel that a bi-weekly phone call isn't enough to push strategy forward.
- Initially we encountered conflicts with Qubit and other 3rd party scripts.
Score 8 out of 10
Vetted Review
Verified User
Qubit has been a valuable thought partner with our team Marketing/E-Commerce team in generating strategies to increase engagement on our website. As an omni-channel retailer, we need solutions that integrate well with both our online and offline customers and Qubit has worked diligently in proposing fresh ideas. Particularly with our online business, we have worked with Qubit to acquire and retain customers, listen to customer feedback as well as using them to optimize our pages.
- A/B Testing - Qubit uses a easy to use and understand dashboard to communicate statistical tests.
- Customer Feedback Dashboard - Groups by topic of customers and also can track which steps the customer took in a particular session.
- Amazing customer support team - No agency is perfect, but Qubit makes the extra effort to go beyond the expectation and make things right even if things have went wrong. Their attitude and optimism is what separates them from the rest.
- Implementation could be a bit tricky especially with our home-grown platform. Make sure all assumptions have been tested and expectations are clearly set.
- Set expectations about expected conversion rates and uplifts especially when talking about ROI.
December 03, 2014
Efficient and effective both as a product and a company
Score 10 out of 10
Vetted Review
Verified User
We use Qubit at Toast for A-B testing various website features and layouts which would be otherwise difficult to assess the profitability of.
The interface and experience is both simple to use and feature full, including both "basic" and "advanced" areas to set up your A-B tests. If you do not have anyone with web building expertise in your company, Qubit are more than happy to help design and create A-B tests on your behalf.
Our results from Qubit are outstanding and we can clearly see that decisions we have made based off the results of A-B tests run through Qubit are contributing very heartedly to overall website based profits. On our most successful A-B tests we are getting > 3% revenue increase so we can make decisions to implement these features into our site permanently.
Qubit also has an extremely competent and efficient support infrastructure where we deal primarily with our account manager who can answer 90% of our queries - it's much better to deal with a single point of contact when dealing with third parties - and in the instances where we have a particularly technical issue, their technical team are able to help out with just as much proficiency as their colleagues.
We are very impressed with Qubit and whole heartedly recommend them.
The interface and experience is both simple to use and feature full, including both "basic" and "advanced" areas to set up your A-B tests. If you do not have anyone with web building expertise in your company, Qubit are more than happy to help design and create A-B tests on your behalf.
Our results from Qubit are outstanding and we can clearly see that decisions we have made based off the results of A-B tests run through Qubit are contributing very heartedly to overall website based profits. On our most successful A-B tests we are getting > 3% revenue increase so we can make decisions to implement these features into our site permanently.
Qubit also has an extremely competent and efficient support infrastructure where we deal primarily with our account manager who can answer 90% of our queries - it's much better to deal with a single point of contact when dealing with third parties - and in the instances where we have a particularly technical issue, their technical team are able to help out with just as much proficiency as their colleagues.
We are very impressed with Qubit and whole heartedly recommend them.
- Provides an efficient and effective way to test website features including profitability break down
- Incredible support team who are always readily available and have helped with any query we have had yet
- A large, easy to access collection of ideas for A-B tests based on market sector would be beneficial, however not having this does not reduce our perspective on Qubit
November 25, 2014
Qubit
Score 8 out of 10
Vetted Review
Verified User
We use it for A/B testing, customer insight, user insight, Targeted on site advertising. 3rd party due diligence, Tag Management. It is mainly used by the E-commerce team for Links of London, we originally started with it solely in the UK , but we were impressed with what it does so we rolled it out on to our Canadian and US sites as well. We now also use it to enhance the customer experience through Customer service. And we feed info through to other teams, such as the merchandising team, within the company when relevant.
- Tag Management - easy interface for non Java Script users.
- UX enhancement - Team advice from Qubit on enhancement theories and strategies
- A/B testing - Good interface for setting up testing layers. good support from Qubit if needed.
- Trigger email reports would be nice